Amazon is encouraging businesses to deploy public chatbots using its Q Business assistant, now available with anonymous user access. Companies utilizing Amazon’s cloud service can now provide these AI-driven chatbots on public platforms, enabling customers to conveniently search help documents, receive answers to questions, and resolve technical issues with no authentication required.
The latest update allows any visitor to benefit from Q Business’s Amazon generative AI features to quickly access product details, find troubleshooting guidance, or navigate complex documentation. Anonymous user mode grants open access to chatbot-supported resources, widening the reach of self-service assistance through websites and support channels.
How Q Business Chatbots Are Changing Support
Amazon’s platform allows teams to customize bots by adding relevant support materials and resources that inform the chatbot’s responses to customer queries. Billing follows a consumption-based pricing structure, ensuring businesses only pay for the assistance their customers use.
Since the initial rollout two years ago, Q Business has gained new capabilities, letting the assistant perform tasks across different apps on behalf of users. These “agentic” features have contributed to its evolution as a versatile tool for customer engagement.
Artificial intelligence plays a growing role in Amazon’s broader plans, with a strong emphasis on developing generative AI products for various industries. Leadership at the company has highlighted rapid expansion in this area, noting that annual AI revenue is now measured in billions, sustained by year over year triple-digit growth.
