Amazon unveils AI tool for easier seller listings

Amazon has introduced an advanced artificial intelligence tool designed to streamline the process for merchants updating their product listings. This newly launched solution aims to address the tedious nature of manually revising product information, which can be an overwhelming task for sellers with extensive inventories.

The tool, known as Enhance My Listing, automatically generates suggestions for product titles, descriptions, attributes, and any missing specifications by analyzing seasonal trends and sales data. Sellers have the choice to accept, refine, or decline these recommended updates before finalizing changes within the Amazon catalog.

Rolling Out Smarter Listing Features

Enhance My Listing utilizes Amazon’s proprietary Bedrock service to gather insights from customer engagement across the online marketplace. A select group of U.S. sellers is now gaining early access to this technology, with a broader nationwide rollout anticipated in the near future.

Amazon has been consistently investing in generative AI for ecommerce capabilities since 2023, starting with automated product description features for sellers. In early 2024, additional functionality arrived, allowing merchants to generate entire listings from a website URL, single image, or just a handful of descriptive words.

According to the company, more than 900,000 sellers have taken advantage of these Amazon AI tools so far. Sellers typically approve the AI-generated content as-is in about 90 percent of cases, though this does not fully guarantee the tools’ accuracy since some may skip detailed reviews of the output.

Competitors like Google, eBay, Meta, and Shopify have also rolled out similar AI marketing solutions to assist online vendors. Several startups, including Avataar and Superscale, are developing innovative applications that help merchants create images and promotional materials with the help of artificial intelligence.