Apple weighs new AI search for Safari

Apple is exploring the integration of AI-powered search engines from Apple, OpenAI, Perplexity, and Anthropic into its Safari browser, according to recent developments. The move comes on the heels of a disclosure by a senior Apple executive during a high-profile legal proceeding concerning search engine partnerships.

AI Search Set to Transform Browsing

During his court appearance, Apple’s services chief explained that a recent decline in Safari search traffic was likely due to the rising popularity of artificial intelligence tools. He shared his belief that AI-based search platforms could ultimately overtake traditional search providers like Google in the coming years.

While Apple already collaborates closely with Google, holding a multi-billion dollar agreement that secures Google as the default search in Safari, the company is now looking at broadening user choice with innovative AI search options. Despite their interest, Apple is not expected to immediately switch from Google, as executives believe AI search tools still require further refinement for mainstream adoption.

Apple’s leadership has already initiated early conversations with Perplexity to discuss possible partnerships. This strategic approach underscores Apple’s anticipation that AI-driven search methods may redefine the browser search landscape in the near future. For more on the collaboration between Apple, OpenAI, new developments are unfolding with potential to reshape the tech industry.