Anthropic’s latest offering might look like a simple tech blog at first glance, but the truth is a bit more complex.
Last week, the company rolled out AI-generated explanations blog, a corner of its website populated with posts said to be written by its artificial intelligence system, Claude.
Most of the content covers practical tech topics, such as how to make sense of massive code collections with the help of AI.
Scroll through the site and it feels like Claude is doing all of the talking.
In reality, every post goes through a behind-the-scenes process that adds a human stamp.
Anthropic says its blog is actually a collaboration. Claude drafts the text, but in-house specialists and editors don’t just copy-paste; they refine the posts and layer in examples, context and expert insights.
Nothing on the site itself hints at this partnership, though.
Anyone visiting finds a front page full of breezy claims about Claude “writing on every topic under the sun” — which could be a little misleading.
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Anthropic frames this project as proof that AI and humans working together can offer more value than machines or people can provide alone.
Its representative described Claude Explains as a demonstration of how AI could be a tool that makes experts even more effective, not as a replacement for people’s skills.
The company says the blog will span topics from storytelling to data science and even business advice.
Anthropic is not alone in this experiment, either.
Other major players are chasing similar dreams.
OpenAI teased a language model intended specifically for creative writing, while Meta’s Mark Zuckerberg has spoken publicly about building AI tools to write ads.
OpenAI chief Sam Altman famously predicted AI could take over almost everything marketers and creatives do in the not-so-distant future.
Media organizations have jumped in with their own tests.
Gannett uses robots to recap sports highlights, and Bloomberg now puts automated summaries on news articles.
Business Insider, after major staff cuts, has pressed its writers to use AI to speed up their work.
Even established brands like The New York Times and The Washington Post are toying with recipes for AI-authored headlines and editing tools.
Not everyone is finding success.
Business Insider had to apologize when its recommendations for books included titles that didn’t even exist.
Bloomberg scrambled to fix dozens of flawed summaries churned out by its AI.
G/O Media received huge backlash for AI written features filled with obvious mistakes.
Anthropic points out that it continues hiring for writing, marketing and content roles across the organization, despite diving headlong into AI blog tools.
It wants readers to see Claude Explains as a blend of machine speed and people’s judgment, not a sign that the robots are running the newsroom.
