OpenAI has introduced its advanced image generation model to the ChatGPT API, providing developers with a new tool for integrating AI-powered visuals into their platforms. The upgraded image generator, which became available within ChatGPT in late March, quickly gained attention for producing vibrant visuals in styles such as Ghibli-inspired photos and customizable AI figurines.
The rollout of this feature attracted a flood of traffic, driving tens of millions of new ChatGPT accounts. Within only a week after the launch, users collectively generated over 700 million images, putting OpenAI’s infrastructure to the test.
How gpt image 1 Transforms AI Image Creation
This API relies on a multimodal engine named gpt image 1, designed to create images in a multitude of styles, mimic custom instructions, and even generate graphics with embedded text. Developers have control over the image quality setting, which impacts both the final output’s detail and the speed of generation.
gpt image 1 incorporates comprehensive safeguards, mirroring the moderation systems present in ChatGPT. Developers can fine tune moderation filters, selecting between standard and less restrictive settings to fit usage needs and user expectations.
Watermarking is automatically applied through C2PA metadata, ensuring AI generated visuals are distinguishable on platforms that support these identifiers. Pricing for the API is structured per million tokens processed, with costs differing based on image quality, ranging from roughly 2 cents for lower quality options to 19 cents for high quality imagery.
A variety of major tech platforms are already implementing this technology. Companies such as Adobe and Canva are leveraging AI image generation for image editing, while services like Instacart trial the tool to generate recipe and list visuals for their users.
