Pinterest unveils smarter visual search with new AI features

Pinterest is rolling out new features to make its visual search tool even more effective. Users can now search using images with greater accuracy and new options to fine tune the results. The improvements also focus on making visual search more accessible throughout Pinterest’s site. These changes aim to help people find items that are difficult to describe with text, such as a particular style or atmosphere.

A standout upgrade lets users tap on a Pin and see a glowing animation, after which Pinterest generates descriptive words to explain why the Pin appeals to them. Initially, this feature is available for women’s fashion enthusiasts in the United States, Canada, and the United Kingdom. This technology is driven by visual language models powered by generative artificial intelligence. Pinterest is positioning this tool as a competitor to similar search technologies from other companies, providing search terms that help users refine results.

Smarter Image Searches and AI Integration

With these updates, shoppers can dig deeper when exploring fashion, looking for similar clothing in other colors, fabrics, or themes. For example, someone could discover a blazer with a more formal flair or find items mimicking early 2000s fashion trends. Pinterest is not stopping there as the company plans to extend the visual search capability to cover more of its app. Users will soon be able to long press any Pin in their feed to trigger a visual search immediately.

Recently, Pinterest announced that it will identify AI-generated imagery and provide tools for limiting exposure to those pictures. This shift comes after concerns that an influx of AI-made images could make it difficult for users to find inspiration from real photos. The platform hopes these AI-focused improvements and new search features will keep its reputation as a top destination for visual discovery and shopping. Pinterest is working to ensure that artificial intelligence enhances the user experience instead of overwhelming it with synthetic content.