Samsung is expanding its anti-reflective display technology to an even wider range of televisions this year, a move that is already igniting debate among TV enthusiasts. The company unveiled its latest offerings at CES 2025 in Las Vegas, revealing that the matte glare-resistant coating, first introduced in last year’s S95D OLED model, will now appear on several flagship Mini LED sets and the new S95F QD OLED.
The S95F QD OLED dazzles with its capacity to achieve astonishing brightness, potentially reaching as much as 4000 nits thanks to an advanced Samsung Display panel. Samsung claims that the improved glare-free layer now does a better job of fighting off intrusive reflections caused by house lights or sunlight, aiming for a clearer viewing experience in all kinds of rooms.
Gamers have reason to be pleased, as the S95F boasts a refresh rate maximum of 165Hz, bringing it in line with recent top OLED models from rival LG. The glare-resistant surface, however, remains a polarizing topic, with vocal segments of the community insisting that matte finishes dull the vibrancy and diminish the inky contrast that OLED screens are known for.
Big Screen Options, AI Features Make Debut
Samsung is undeterred by the criticism, and the glare-free technology is now coming to the company’s premier Mini LED televisions, including the high-end 4K QN90F and this year’s 8K sets. For customers who have a preference, several other 2025 Samsung 4K televisions will retain their glossy screens, so buyers are not locked into one option.
The QN90F Mini LED is available in massive sizes, with the largest model measuring a formidable 115 inches diagonally, while the QN80F remains glossy but can be purchased in sizes up to 100 inches. A feature called Supersize Picture Enhancer is designed to keep visuals crisp even on these mammoth screens, though Samsung continues to omit Dolby Vision support.
A significant change this year is Samsung’s decision to rebrand its suite of AI-assisted television software as Vision AI. This umbrella covers features such as AI Upscaling, Auto HDR Remastering, and Adaptive Sound Pro, along with new additions including the ability to identify actors, locations, or wardrobe items shown on screen via a single click on the updated SolarCell remote’s dedicated AI button.
In a glimpse of the future, Samsung is introducing Samsung Food, a feature that can recognize food from images on the screen and suggest related recipes. There is also a new Live Translate function capable of instantaneously translating closed captions for live television across as many as seven languages.
Security receives a boost with more advanced home safety features driven by artificial intelligence, and Bixby—the voice assistant—gets a much needed upgrade, now capable of managing multiple tasks at once. For added convenience, viewers are now able to control their Samsung TVs through their Galaxy Watch for the first time.
Details on pricing are expected in the coming months, with these new models scheduled to start shipping in the spring. For more information on the latest Samsung 2025 OLED TVs and Samsung 2025 Neo QLED TVs, you can visit the official Samsung pages.
