Meanwhile, TikTok is rolling out new resources for music makers everywhere.
The company just opened access to platform offering deep dives into streaming statistics, a brand new platform offering deep dives into streaming statistics, audience engagement, and fan demographics all in one spot.
Artists get to peek behind the curtain, learning which songs and clips set their fans into motion, and even what age and language those fans speak.
TikTok for Artists is not just about the numbers — it also provides stepwise walkthroughs on using TikTok’s many creative tools, giving musicians and their teams fresh ideas and strategies for connecting with their followers.
In a move that will catch the eye of label executives, TikTok’s new Pre Release feature lets artists promote upcoming albums on the site and gives fans the option to pre save that music to Spotify or Apple Music libraries, guaranteeing a rush of day one streams.
TikTok has quietly shelved its effort to be a streaming service itself, instead choosing to lean into music discovery and promotion — turning their app into a launchpad for viral hits, rather than rivaling Spotify and Apple.
Currently, new Pre Release feature has already landed in dozens of countries ranging from the United States to Indonesia, with promises that more regions will see the rollout in the coming weeks.
The entertainment and tech sectors continue to feed off each other, and any artist looking for the next big boost may now turn to TikTok’s suite of tools for a shot at internet stardom.
