Artificial intelligence is pushing deeper into the payments industry as major players introduce new AI powered shopping tools. Visa Intelligent Commerce is a platform that uses AI agents to shop for customers based on their preset preferences.
These digital agents will handle tasks from searching to purchasing while consumers maintain ultimate control over their spending limits. According to Visa, the goal is to offer shopping experiences that emphasize personalization, safety, and convenience.
AI Shopping Expands Across Payment Networks
To develop these enhanced features, Visa is working closely with a range of technology leaders and emerging companies including Anthropic, IBM, Microsoft, Mistral AI, OpenAI, Perplexity, Samsung, and Stripe. The collaboration aims to set a new standard for what cardholders can expect from digital commerce tools.
Mastercard Agent Pay has unveiled its own solution called Agent Pay, which allows AI agents to manage transactions, make recommendations, and provide payment insights on conversational platforms. This tool is designed to help users receive curated suggestions and complete purchases using Mastercard credentials, making tasks like shopping for a birthday or planning an event simpler through AI powered assistance.
Mastercard is collaborating with Microsoft, IBM, Braintree, and Checkout.com to expand the application of these shopping agents for both businesses and consumers. The joint effort marks a push to scale agentic commerce and deliver tailored user experiences.
Other companies such as PayPal and Amazon are also rolling out their own versions of AI shopping agents, signaling a rapid shift in how online buying could unfold. OpenAI, Google, and Perplexity are refining agents that not only browse the web but also streamline the entire purchasing journey for users.
Recently, OpenAI announced updates to its ChatGPT search, enhancing shopping capabilities for users seeking seamless e-commerce interactions. The competitive race to build smarter shopping tools reflects a broader trend among financial and tech companies prioritizing high-tech, convenient solutions for digital consumers.
