Learn how to effectively utilize ChatGPT to create branded and visually appealing graphics for yourmarketing needs. The video offers a detailed step-by-step overview on generating individual image layers using ChatGPT, which can then be combined in design tools like Canva or Google Slides. The goal is to produce high-quality, on-brand visuals while overcoming challenges often faced with AI-generated images.
Understanding AI Limitations
The video emphasizes the common frustrations with AI-generated images, such as layout issues and unusable text. Andrew Lane discusses how AI can get close but often misses the mark, leading to wasted time.
Layering Technique
The primary solution offered is to use AI to create individual elements or layers (backgrounds, stock photos, accents) instead of complete images. This allows for greater customization and adherence to branding in design tools.
Brand Identity Input
For successful results, it’s crucial to input extensive information about the brand, including target customers, pain points, and overall branding goals. This helps ChatGPT generate more relevant and aligned visual content.
Creating Mood Boards
A substantive step is to have ChatGPT create mood boards that reflect the visual identity of the brand before moving into specific graphics. This helps solidify the aesthetic direction.
Iterative Design Process
Andrew explains the importance of an iterative approach, encouraging the use of descriptions and prompts to refine images according to specific needs. Users should provide feedback to continually improve the AI’s output.
Building a Library of Assets
The tutorial details how to build a library of branded images and assets that can be used repeatedly, making the design process more efficient and less time-consuming.
Final Graphic Creation
Once the assets are gathered, users can either generate full graphics in one go or selectively use layers for a more refined design. This flexibility allows for detailed branding in various marketing materials.
