Figma has introduced a wave of new features, including AI-powered tools for creating websites, web apps, and design assets. The centerpiece, Figma Sites, provides a streamlined way for designers to transform prototypes into fully functional, live sites complete with interactive animations, transitions, and robust editing capabilities.
Teams can now tweak site elements collaboratively, making it simple to adapt designs on the fly. The integration of a content management system allows users to generate and manage blog posts, edit thumbnails, and organize assets straight from within the site editor.
AI-Driven Creation and Collaboration
Figma Make, another addition, focuses on transforming text prompts into web app prototypes, enabling teams to iterate rapidly and invite direct developer contribution at any stage. Interactive widgets, such as clocks, can be easily created or embedded, expanding creative flexibility for site builders.
Both Figma Sites and Figma Make share technology designed to empower high-fidelity prototyping for a variety of use cases. The approach ensures that design and marketing teams maintain full control over their digital projects, whether they’re quickly ideating or executing a polished vision.
As more companies pursue AI-powered solutions for interactive web experiences, Figma’s latest offerings position it against incumbents like Canva, Adobe, Wix, and WordPress. Competitors have added similar smart tools, but AI website builder is pushing for deeper integration between design ideation and implementation within a single platform.
Figma Buzz, a fresh tool for marketers, leverages brand-approved design templates to mass produce customizable assets, while AI enhancements speed up processes like background shifting and bulk creation from spreadsheet data. Meanwhile, the just-launched Figma Draw introduces powerful vector editing and illustration capabilities, minimizing the need for designers to switch platforms for advanced tweaks.
Upgrades to vector tools now support features like pattern fills, textured brushes, multi-vector editing, and enhanced lasso selections, broadening Figma’s appeal to creators seeking all-in-one solutions. While the company resists direct comparisons to its biggest rivals, it acknowledges that these capabilities put it in close competition with the heavyweights of digital design software.
An updated subscription plan, called a content seat, will grant users access to a suite of creation tools such as Buzz, Slides, FigJam, and an integrated Sites CMS, all for a new monthly fee. Figma’s innovations aim to further blur the line between design, development, and content creation for businesses and creative teams worldwide.
