Feeling overwhelmed by the endless possibilities in your closet or suitcase?
Vivrelle, the exclusive membership platform for those who love high fashion, has just introduced Ella, an AI-powered styling assistant crafted through a three-way partnership with Revolve and FWRD. The debut marks a significant moment as it’s rare to see three major retailers unite behind one smart technology to elevate the way people shop and borrow luxury looks.
Looking for a head-turning bachelorette weekend ensemble or not sure what to wear for a spontaneous trip? Type your wardrobe dilemma into Ella and get a selection of curated looks, sourced from Vivrelle’s rental lineup and the designer finds available at Revolve and FWRD. As you interact and share preferences, Ella’s recommendations grow sharper and more tailored, promising an experience that gets smarter the more it’s used.
AI Revolutionizes the Fashion Experience
Not only does this new tool suggest full outfits, but the checkout process is about as simple as it gets, letting users finalize everything in a single cart on Vivrelle. “Ella has been in the works for quite some time,” said Blake Geffen, Vivrelle’s chief executive and co-founder. She mentioned the journey took about a year to bring Ella from idea to reality.
Earlier this year, these companies collaborated on another AI service named Complete the Look, a quick suggestion engine that complements whatever a shopper has already placed in their cart. With Ella, they are banking on a more conversational, interactive fashion assistant—something that feels as effortless as asking a well-heeled friend for advice.
Fashion has always flirted with technology in an attempt to realize the ultimate wish: a truly personalized shopping adventure. Cultural touchstones such as Cher’s iconic digitized closet in “Clueless” proved that the dream never quite fades.
The current surge in artificial intelligence has jumpstarted what many in the industry see as a long-awaited revolution. Fashion brands are now easily integrating these smart platforms, hoping to not only meet their clients’ style expectations but also make luxury fashion more approachable and fun.
Geffen captures the ambition behind Ella, explaining, “With Ella, we’re giving our members as much flexibility and options as possible to shop or borrow with ease, through seamless conversations that allow you to share as little or as much as you want, just like talking to a live stylist.”
If the team’s vision catches on, how people get dressed—whether for a night out or a week away—might soon feel as easy as texting a friend for advice.
