Despite the backlash, Timbaland stands by his technology-driven vision. In recent interviews, he’s tried to explain that artificial intelligence in music is simply one tool among many. “I still have to think about it and build it, and then use the tool to add on,” he said, emphasizing his belief that genuine creativity cannot be replaced. According to Timbaland, people may misunderstand what AI actually does in his workflow, likening it to using an instrument or any other technical aid in the studio.
The superstar producer argued that it takes a human touch to wield these new tools well. “If you don’t have great taste, you’re going to get what they call ‘AI slop.’ But if [it’s used by someone] great, you’re going to know the difference. You have to use [AI] as a collaborator, not as a creator,” said Timbaland.
Social media remains split, with many old fans feeling alienated while others see the experiment as part of music’s endless evolution. And for now, TaTa Taktumi stands as both a flashpoint for controversy and a preview of what could soon define the pop landscape.
