Faraday enables data science teams to predict customer behavior through easy data integration, pre-built consumer data, and prediction templates. It supports various use cases, from lead prioritization to personalized marketing, facilitating fast deployment of predictions for customer experience improvement. Ideal for companies needing customer insights without extensive ML setup.
Features
- Pre-built prediction templates
- Data integration with major platforms
- Identity resolution and data enrichment
- Bias detection and mitigation
- Real-time and batch inference
- API for easy deployment
- Consumer data library with 1,500 attributes
Use Cases
- Lead scoring and prioritization
- Predicting repeat purchases
- Adaptive discounting
- Personalized marketing campaigns
- Enhancing customer experience
Summary
Faraday’s tailored prediction models and integration ease make it an essential tool for customer-focused data science initiatives, optimizing insights and actions.
